The CEO Face

CEOs are often described as being either “Manager CEOs” or “Rock Star CEOs” depending on their basic approach. A Manager CEO sits at the pinnacle of an organization, controls a large staff and takes a company to great heights of achievement and revenue.

They achieve results through making changes in the organization, improving the way it works and getting their hands dirty.

A Rock Star CEO by contrast, brings glamour, glitz and “brand” to the company by virtue of their own marketing or attractiveness. They are less operational and hands-on (though they may have the experience) and are more involved in press appearances talking up the company on TV.

There is a place in the world for both types of CEOs, but being able to differentiate between the two is important. Here are the face traits associated with each one.

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